There are plenty of tried and true business advertising ideas that have been done throughout the history of advertising. Things are different now. The main difference is that you need to reach customers on a much larger level. It is no longer a city or even a country that you need to reach, business needs to get to the entire globe.
Going global first requires that you have a website, because that is really the only way to reach out and touch those around the world. After all, they can’t buy your products in Egypt if they don’t have access to them. Global marketing strategies go well beyond just marketing your website though. They require some thought about promotional advertising and how to make it more far reaching. Sure a t-shirt handed to a customer who comes into your store does have an impact on your business, but when you are trying to reach customers globally, unless your customer is headed overseas in that apparel, you are simply out of luck.
Hitting the world market means getting stuff far away, and getting business info that far too. That means you need to get promotional items all the way to wherever you have customers buying from you.
The promotional items that you will use for those customers that get mailed products will be different from those that go out the front door. Those that are going far from home need to have all of the web info printed on them. Local people will know the name and logo, but those that are far away need to remember how to get to your website. Any items that will go to web customers have to be small and light enough to travel. They also need to be useful and the most important is printing that web address.
Using something to put your products in that advertises your business is a good idea. When your packaging advertises your website it will get attention as it travels all around. You can also put images and colors on the mailer to get more impact. It is important to grab attention in any way that you can, and using every possible opportunity. Putting clear and readable info on packaging is one of the easiest ways to get business attention from around the world.
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