SEO techniques: For your online presence

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Home Page > Internet > SEO > SEO techniques: For your online presence

SEO techniques: For your online presence

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Posted: Mar 22, 2011 |Comments: 0
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Our next few posts will address a number of SEO mistakes that often crush the efforts put forth by people attempting to either do their own SEO, or even worse, that are used by competitors charging you money to do things the wrong way. The more we help to explain and identify these mistakes, the better our client base as a whole will understand the mistakes, thereby helping websites to avoid these tactics. It’s the opinion of New Pulse Management that America needs to have a transparent and clear understanding of what SEO is really all about. Additionally, let me also take a moment to encourage you to pick up the phone, and ask one of our search engine optimization experts about anything here, or anything else you might have heard regarding search engine optimization.

Designing First, Optimizing Later

This is definitely not a good idea, although it happens all the time. Problem is, designers make it look pretty, and SEO nerds make it visible. Neither wants to do the other’s job, so they just don’t. It’s your responsibility as a buyer, to make sure you’re clear about what you need, and make sure that both pillars are covered somewhere through the mix, and hopefully, under budget. I have seen this mistake repeated hundreds of times. Even experienced web designers fail to consider the results of design decisions on search optimization until it’s too late. What is the point of spending thousands of dollars for a well “designed” web site if nobody ever sees it? Consult a search engine specialist early in the design process. Even if your web site marketing strategy relies heavily on paid search advertising a consultation with a professional optimization expert may expose flaws in your site’s layout. Points in the flow of information that tend to cause users to lose interest or become confused may become apparent, better to address these issues early on. Focus on an overall position of visibility, and make sure your site ultimately has a ‘conversion’ process to get the site visitor to complete whatever the ultimate goal is; a conversion form completion, a call into a sales rep, or a purchase right on the site. Also, let us know if we can be of any service. New Pulse Management is a diamond in the rough, as unlike most of the competition, we’re not only completely transparent…we’re also a full service design and search engine optimization company in Los Angeles. Don’t be shy, give us a call and take us up on a free website analysis, and personalized consultation.

Too Much PPC?

This is a mistake made by everyone from Fortune 500 companies to mom and pop shops. The other day I spoke with a company completely dependent on the leads they received from PPC. Problem was, they were spending almost five thousand dollars a month to obtain them. They couldn’t cut down the PPC’s because they couldn’t go without leads…but they also couldn’t afford to do SEO because they couldn’t run the campaigns congruently, and needed leads immediately. The fact is that most businesses, small and large aren’t getting it right. Optimize early on so you don’t wind up dependant on PPC, because if the cost was suddenly twice as much, ask yourself if you could still afford to buy your sales people the same number of leads. Our search engine optimization experts can tailor a campaign that will help.

The rationale is that since search advertising can be purchased it isn’t necessary to focus on SEO techniques. On the surface this might make some sense, you can buy certain keyword phrases that people are searching for, so why bother optimizing your site for the search engines? For a company with a huge internet advertising budget this means spending huge amounts of money to drive traffic to their sites, when, if their site had been properly optimized from the beginning, these costs might be half as much for the same amount of viewers. Let us know how we can tailor a custom SEO promotion that will benefit your overall site.

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The rationale is that since search advertising can be purchased it isn’t necessary to focus on SEO techniques.

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